Web Analytics Made Easy - Statcounter

Simple* intelligent context-led communication design

NOT SIMPLISTIC

iainchk_square11AI_70a

IAIN CLARIDGE

Creative Direction · User Experience & Interaction · Visual Design · Brand Identity · Content Design

Services

BRAND & IDENTITY DESIGN
↳ Visual identities
↳ Brand design systems
↳ Brochures & print collaterals
↳ Packaging design

EXPERIENCE DESIGN
↳ Digital product / web design
↳ Digital design systems
↳ Ecommerce design
↳ Physical spaces & retail
↳ Experience & service design

"Making the simple complicated is commonplace; making the complicated simple, awesomely simple, that’s creativity."

— Charles Mingus

My Approach

Originally from an engineering background, I combine systematic pattern thinking with a designer's eye for fit and finish and an empathy for the needs of users.

A designer comfortable with code and with no allegiance to any particular medium or method, my skill set spans the intersection of technology and design.

My approach is one of reduction, simplicity, elegance and clarity. The objective – to create contextually appropriate, engaging and useful content-driven design solutions with purpose, function and users at the heart of the design process.

Philosophy & Inspiration

Technology and tool agnostic, my philosophy is to always keep on learning and be open to new ideas, technologies, skills and experiences. Consequently I prefer to draw reference and inspiration from not only the world of branding and digital product design but also a myriad of other sources – everything from arts & crafts to architecture and industrial design. 

When it comes to design principles, my ideology is grounded upon the philosophy of the Bauhaus, believing that a lot can be learned from traditional handcrafts like woodworking, metalworking and ceramics. By avoiding the "faux", adopting the principle of truth to function and materials and by removing anything that's not solving the problem, inherent beauty and functionality is revealed.

Collected thoughts and inspirations can be found in my JOURNAL.

Capabilities

Art Direction
Strategy
User Experience Design
User Interface Design
Design Systems
Digital Design
Brand Identity
Graphic Design
Packaging Design
Iconography
Wayfinding & Signage
Display
Environment
Photography & Video

Toolkit

Figma
Invision
Sketch
Marvel
Zeplin
Adobe Illustrator
Adobe InDesign
Adobe Photoshop
Adobe Lightroom
HTML5
CSS3
Javascript & JQuery

Selected clients

BBC Worldwide
Radio Times
Future Publishing
Cegedim
Schlumberger
Sanofi Aventis
Belron (Autoglass)
NASA
Oxford University
Science Learning Centres
Timberland
Levi Strauss
Budweiser

Recognition

Site Inspire
Surfstation
Addy Awards
Web Designer Magazine
1000 Favorite Websites, Taschen
Horizon Awards
Summit Creative Awards
W3 Awards
Web Marketing Association Awards

↳ LET'S CONNECT

For further information or to discuss your next project...